{"id":61545,"date":"2026-03-07T09:14:48","date_gmt":"2026-03-07T09:14:48","guid":{"rendered":"https:\/\/generalroof.com\/?p=61545"},"modified":"2026-03-11T20:51:36","modified_gmt":"2026-03-11T20:51:36","slug":"how-much-does-a-new-roof-add-to-home-value-bay-area","status":"publish","type":"post","link":"https:\/\/generalroof.com\/how-much-does-a-new-roof-add-to-home-value-bay-area\/","title":{"rendered":"How Much Does a New Roof Add to Home Value in the Bay Area?"},"content":{"rendered":"\n<p>If you&#8217;re a homeowner in the Bay Area, you&#8217;ve probably asked yourself: How Much Does a New Roof Add to Home Value in the Bay Area? Is it worth the investment, or just another expensive line item on your to-do list?<\/p>\n\n\n\n<p>Let\u2019s break it down in real-world terms, no fluff. Just straight talk about ROI, resale value, and why buyers care more about your roof than you might think.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bay Area Real Estate Factor<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/well-maintained-homes-modern-roofs-residential-neighborhood-1024x768.webp\" alt=\"Residential neighborhood with well-maintained homes and modern shingle roofs highlighting property value and curb appeal\" class=\"wp-image-63007\" srcset=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/well-maintained-homes-modern-roofs-residential-neighborhood-1024x768.webp 1024w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/well-maintained-homes-modern-roofs-residential-neighborhood-300x225.webp 300w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/well-maintained-homes-modern-roofs-residential-neighborhood-768x576.webp 768w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/well-maintained-homes-modern-roofs-residential-neighborhood.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Living in places like San Francisco, San Jose, or Oakland means one thing: property values are already high. That changes the math.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-bd220cefad397170967dddee7c6d0127\">In most parts of the U.S., a new roof recoups around 60-70% of its cost. In the Bay Area? It can go higher, sometimes <strong><mark style=\"background-color:#2f93eb4a\" class=\"has-inline-color has-black-color\">70-85% return on investment<\/mark><\/strong>, depending on the home and neighborhood.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because Bay Area buyers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expect homes to be move-in ready<\/li>\n\n\n\n<li>Don\u2019t want surprise repairs<\/li>\n\n\n\n<li>Often pay premium prices already<\/li>\n\n\n\n<li>Compete in fast-moving markets<\/li>\n<\/ul>\n\n\n\n<p>A worn-out roof can scare buyers off or trigger big negotiations. A new one? It removes friction. And in real estate, less friction = more money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So\u2026 How Much Does a New Roof Add to Home Value in the Bay Area?<\/strong><\/h2>\n\n\n\n<p>Let\u2019s talk numbers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Average Roofing Costs in the Bay Area<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asphalt shingle roof: $12,000-$20,000<\/li>\n\n\n\n<li>Architectural shingles: $18,000-$30,000<\/li>\n\n\n\n<li>Tile or metal roofing: $25,000-$50,000+<\/li>\n<\/ul>\n\n\n\n<p>Now, what does that translate to in resale value?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Typical Value Increase<\/strong><\/h3>\n\n\n\n<p>A new roof can add:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-bdc42ccb4935e40dd105de41a7ac95eb\"><strong><mark style=\"background-color:#2f93eb4a\" class=\"has-inline-color has-black-color\">$15,000-$40,000 in perceived value<\/mark><\/strong><\/li>\n\n\n\n<li>Faster home sale<\/li>\n\n\n\n<li>Fewer buyer concessions<\/li>\n\n\n\n<li>Stronger appraisal results<\/li>\n<\/ul>\n\n\n\n<p>In competitive neighborhoods, it can even help push offers over asking price because buyers feel secure.<\/p>\n\n\n\n<p>But here&#8217;s the thing most blogs don\u2019t tell you\u2026<\/p>\n\n\n\n<p>It\u2019s not just about math. It\u2019s about psychology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Buyer Psychology: Why Roofs Matter More Than You Think<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/homebuyer-inspecting-old-roof-during-home-tour-1024x768.webp\" alt=\"Homebuyer discussing the condition of an aging roof while evaluating a house during a property tour\" class=\"wp-image-63008\" srcset=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/homebuyer-inspecting-old-roof-during-home-tour-1024x768.webp 1024w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/homebuyer-inspecting-old-roof-during-home-tour-300x225.webp 300w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/homebuyer-inspecting-old-roof-during-home-tour-768x576.webp 768w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/homebuyer-inspecting-old-roof-during-home-tour.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When buyers tour a home, they might not say it out loud, but they\u2019re scanning for big-ticket problems.<\/p>\n\n\n\n<p>Roof = one of the biggest.<\/p>\n\n\n\n<p>If a buyer sees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curling shingles<\/li>\n\n\n\n<li>Moss growth<\/li>\n\n\n\n<li>Sagging areas<\/li>\n\n\n\n<li>Visible patch jobs<\/li>\n<\/ul>\n\n\n\n<p>Their brain instantly starts calculating risk.<\/p>\n\n\n\n<p>Even if the rest of the house is beautiful, an old roof plants doubt.<\/p>\n\n\n\n<p>A brand-new roof, on the other hand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Signals good maintenance<\/li>\n\n\n\n<li>Suggests the home was cared for<\/li>\n\n\n\n<li>Reduces fear of insurance issues<\/li>\n\n\n\n<li>Eliminates future repair stress<\/li>\n<\/ul>\n\n\n\n<p>That peace of mind often translates into stronger offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Insurance &amp; Inspection Advantages<\/strong><\/h2>\n\n\n\n<p>In California, insurance companies are getting stricter.<\/p>\n\n\n\n<p>Older roofs can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase premiums<\/li>\n\n\n\n<li>Trigger policy restrictions<\/li>\n\n\n\n<li>Cause inspection failures<\/li>\n<\/ul>\n\n\n\n<p>A new roof removes that obstacle.<\/p>\n\n\n\n<p>During escrow, home inspections can become deal-breakers. A fresh roof? It often turns that section of the report into a non-issue.<\/p>\n\n\n\n<p>That\u2019s a quiet but powerful value boost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Curb Appeal: The First 5 Seconds Matter<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/home-with-new-roof-improved-curb-appeal-1024x768.webp\" alt=\"Home exterior with a new architectural shingle roof enhancing curb appeal and overall property appearance\" class=\"wp-image-63009\" srcset=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/home-with-new-roof-improved-curb-appeal-1024x768.webp 1024w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/home-with-new-roof-improved-curb-appeal-300x225.webp 300w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/home-with-new-roof-improved-curb-appeal-768x576.webp 768w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/home-with-new-roof-improved-curb-appeal.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Your roof makes up about 40% of your home&#8217;s visible exterior.<\/p>\n\n\n\n<p>Let that sink in.<\/p>\n\n\n\n<p>A new roof:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sharpens curb appeal<\/li>\n\n\n\n<li>Modernizes the entire look<\/li>\n\n\n\n<li>Enhances color contrast<\/li>\n\n\n\n<li>Makes landscaping pop<\/li>\n<\/ul>\n\n\n\n<p>And in a place like the Bay Area, where homes are packed closely together, visual impact matters even more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Energy Efficiency &amp; Bay Area Climate<\/strong><\/h2>\n\n\n\n<p>Between coastal fog, hot inland summers, and occasional heavy rain, Bay Area roofs take a beating.<\/p>\n\n\n\n<p>Modern roofing materials:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reflect more sunlight<\/li>\n\n\n\n<li>Improve attic ventilation<\/li>\n\n\n\n<li>Reduce cooling costs<\/li>\n\n\n\n<li>Prevent moisture intrusion<\/li>\n<\/ul>\n\n\n\n<p>Energy efficiency is a selling point, especially in environmentally conscious communities.<\/p>\n\n\n\n<p>Buyers love lower utility bills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When Replacing the Roof Makes the Most Financial Sense<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-inspecting-aging-asphalt-shingle-roof-1024x768.webp\" alt=\"Professional roofer inspecting aging asphalt shingles to determine if a roof replacement is needed\" class=\"wp-image-63010\" srcset=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-inspecting-aging-asphalt-shingle-roof-1024x768.webp 1024w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-inspecting-aging-asphalt-shingle-roof-300x225.webp 300w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-inspecting-aging-asphalt-shingle-roof-768x576.webp 768w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-inspecting-aging-asphalt-shingle-roof.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Not every situation demands a new roof before selling.<\/p>\n\n\n\n<p>It makes sense if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your roof is 20+ years old<\/li>\n\n\n\n<li>You have active leaks<\/li>\n\n\n\n<li>You see visible wear<\/li>\n\n\n\n<li>You\u2019ve had multiple repairs<\/li>\n<\/ul>\n\n\n\n<p>If your roof still has 5-10 good years left, a professional inspection might confirm you\u2019re fine as-is.<\/p>\n\n\n\n<p>That\u2019s where working with an experienced <a href=\"https:\/\/generalroof.com\/\" data-type=\"link\" data-id=\"https:\/\/generalroof.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">local contractor<\/a> really matters. An honest evaluation can save you thousands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Repair vs. Replace: What Adds More Value?<\/strong><\/h2>\n\n\n\n<p>Quick comparison:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Option<\/th><th>Cost<\/th><th>Buyer Confidence<\/th><th>ROI Potential<\/th><\/tr><\/thead><tbody><tr><td>Minor Repairs<\/td><td>$1k\u2013$5k<\/td><td>Moderate<\/td><td>Limited<\/td><\/tr><tr><td>Full Replacement<\/td><td>$15k\u2013$40k<\/td><td>High<\/td><td>Strong<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Patching might solve immediate issues, but buyers can tell the difference between \u201cmaintained\u201d and \u201cnew.\u201d<\/p>\n\n\n\n<p>In high-value markets like the Bay Area, full replacement often wins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Local Contractor Advantage<\/strong><\/h2>\n\n\n\n<p>Here\u2019s something important: not all roofs are created equal.<\/p>\n\n\n\n<p>Bay Area homes face:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coastal salt air<\/li>\n\n\n\n<li>Temperature swings<\/li>\n\n\n\n<li>Wildfire regulations<\/li>\n\n\n\n<li>Strict building codes<\/li>\n<\/ul>\n\n\n\n<p>Choosing a contractor who understands local conditions makes a huge difference in how long your roof actually lasts.<\/p>\n\n\n\n<p>The Bay Area isn\u2019t the easiest environment for roofing. Between coastal moisture, inland heat, seasonal storms, and strict California building codes, roofs here deal with a lot. Materials that work fine in other parts of the country don\u2019t always hold up the same way here.<\/p>\n\n\n\n<p>That\u2019s why working with a contractor who regularly installs roofs in the Bay Area can make a big difference. Experience with local weather patterns, ventilation needs, and permit requirements helps ensure the roof performs the way it should for decades.<\/p>\n\n\n\n<p>If you&#8217;re unsure whether your roof still has life left, our team at <a href=\"https:\/\/generalroof.com\/general-roofing-company-repairs-maintenance\/\" data-type=\"link\" data-id=\"https:\/\/generalroof.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">General Roofing<\/a> can take a look and give you an honest assessment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Will a New Roof Help My Home Sell Faster?<\/strong><\/h2>\n\n\n\n<p>Across the Bay Area, from San Jose to Oakland to San Francisco, homeowners often ask whether replacing their roof before selling is worth the investment.<\/p>\n\n\n\n<p>Short answer? Usually yes.<\/p>\n\n\n\n<p>Homes with new roofs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend fewer days on market<\/li>\n\n\n\n<li>Attract more serious buyers<\/li>\n\n\n\n<li>Avoid last-minute negotiations<\/li>\n<\/ul>\n\n\n\n<p>In competitive zip codes, speed matters. The longer a home sits, the more leverage buyers gain.<\/p>\n\n\n\n<p>A new roof can quietly prevent that scenario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Appraisers Look For<\/strong><\/h2>\n\n\n\n<p>Appraisers don\u2019t just glance at your roof, they assess condition, lifespan, and quality.<\/p>\n\n\n\n<p>A new roof can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve overall condition rating<\/li>\n\n\n\n<li>Support higher comps<\/li>\n\n\n\n<li>Strengthen loan approval chances<\/li>\n<\/ul>\n\n\n\n<p>It won\u2019t magically add $100,000 overnight, but it supports value consistency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Real Example Scenario<\/strong><\/h2>\n\n\n\n<p>Let\u2019s say you invest $22,000 in a new architectural shingle roof.<\/p>\n\n\n\n<p>Possible outcomes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$18,000-$30,000 added resale value<\/li>\n\n\n\n<li>Faster closing<\/li>\n\n\n\n<li>Avoided $10,000 buyer credit request<\/li>\n\n\n\n<li>Stronger negotiation position<\/li>\n<\/ul>\n\n\n\n<p>When viewed this way, the investment becomes strategic, not cosmetic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common Myths About Roofing &amp; Home Value<\/strong><\/h2>\n\n\n\n<p><strong>Myth 1:<\/strong> Buyers don\u2019t care about roofs.<br>They absolutely do.<\/p>\n\n\n\n<p><strong>Myth 2:<\/strong> You\u2019ll always lose money replacing it.<br>In high-value markets, ROI is often strong.<\/p>\n\n\n\n<p><strong>Myth 3:<\/strong> Repairs are always enough.<br>Not if the roof is near the end of its life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs About How Much Does a New Roof Add to Home Value in the Bay Area<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Does a new roof increase appraisal value?<\/strong><\/h3>\n\n\n\n<p>Yes, especially if the old roof was near failure. It improves overall property condition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Should I replace my roof before selling?<\/strong><\/h3>\n\n\n\n<p>If it&#8217;s older than 20 years or visibly damaged, it\u2019s usually worth considering.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. What roofing material adds the most value?<\/strong><\/h3>\n\n\n\n<p>Architectural shingles and metal roofs typically offer strong ROI in the Bay Area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. How long does a new roof last here?<\/strong><\/h3>\n\n\n\n<p>Most quality systems last 20-40 years depending on material and maintenance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Will buyers ask for credits if I don\u2019t replace it?<\/strong><\/h3>\n\n\n\n<p>Often, yes, especially if inspections reveal wear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. How do I know if my roof needs replacement?<\/strong><\/h3>\n\n\n\n<p>A professional inspection is the safest way to know for sure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Verdict: Is It Worth It?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-final-inspection-new-architectural-shingle-roof-1024x768.webp\" alt=\"Roofer performing final inspection on a newly installed architectural shingle roof after completing a roof replacement project\" class=\"wp-image-63011\" srcset=\"https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-final-inspection-new-architectural-shingle-roof-1024x768.webp 1024w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-final-inspection-new-architectural-shingle-roof-300x225.webp 300w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-final-inspection-new-architectural-shingle-roof-768x576.webp 768w, https:\/\/generalroof.com\/wp-content\/uploads\/2026\/03\/roofer-final-inspection-new-architectural-shingle-roof.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So, back to the big question:<\/p>\n\n\n\n<p><strong>How Much Does a New Roof Add to Home Value in the Bay Area?<\/strong><\/p>\n\n\n\n<p>In many cases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It adds strong resale value<\/li>\n\n\n\n<li>It reduces buyer hesitation<\/li>\n\n\n\n<li>It speeds up the selling process<\/li>\n\n\n\n<li>It protects your negotiation power<\/li>\n<\/ul>\n\n\n\n<p>In a high-cost, competitive market like the Bay Area, that combination matters.<\/p>\n\n\n\n<p>And if you\u2019re even thinking about replacing your roof, getting a professional evaluation can help you decide whether it\u2019s a smart financial move or something that can wait.<\/p>\n\n\n\n<p>Our team at <a href=\"https:\/\/generalroof.com\/contact-us\/\" data-type=\"link\" data-id=\"https:\/\/generalroof.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">General Roofing<\/a> regularly helps Bay Area homeowners assess the condition of their roofs and understand how it might impact resale value.<\/p>\n\n\n\n<p>Because at the end of the day, it\u2019s not just about shingles.<\/p>\n\n\n\n<p>It\u2019s about protecting one of the biggest investments you\u2019ll ever make.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a homeowner in the Bay Area, you&#8217;ve probably asked yourself: How Much Does a New Roof&#8230;<\/p>\n","protected":false},"author":7,"featured_media":63006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Does a new roof add to home value in the Bay Area? Short answer: yes. Learn the real ROI, resale impact, and when a new roof makes financial sense.","_seopress_robots_index":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-61545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-residential-roofing"],"acf":[],"_links":{"self":[{"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/posts\/61545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/comments?post=61545"}],"version-history":[{"count":7,"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/posts\/61545\/revisions"}],"predecessor-version":[{"id":65037,"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/posts\/61545\/revisions\/65037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/media\/63006"}],"wp:attachment":[{"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/media?parent=61545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/categories?post=61545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generalroof.com\/wp-json\/wp\/v2\/tags?post=61545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}